Classical and current psychological research related to design and architecture.
What is exciting about our environment is that it constantly moves and changes. The same applies to digital worlds. Purposeful animation of software and websites can significantly improve their user experience.
The perception of time is subjective. Good design is able to influence it in the right way.
Historic buildings seem to have a certain attraction that never wears off. Why do we like historic building so much?
We tend to prefer things that are easy rather than difficult. Likewise, products and services can benefit from being easy to perceive.